Posts Tagged ‘reputation’

Is your Twitter account hurting your good name?

Those of you who are using Twitter and not taking the time to “clean house” could end up paying serious consequences. Not only in business, but in your personal life and your community.

People shop the social networks. People you go to church with, people you work with LOOK for you online. That last thing that you want to happen is to have your credibility or character called into question if someone runs into inappropraite content in your Twitter profile. Whether you realize it or not, there is questionable material showing up in Twitter profiles more and more each day. Everything from x rated content, to fake Twitter accounts leading to pages containing viruses and spy files pop up all the time.

Here’s a scenario that should get the point across. Let’s say you’ve just submitted a resume’ to a new company because you’ve recently lost your job. Let’s then say that your resume’ is impressive and exactly what the company you are petitioning for employment is looking for. Now let’s say they run over to Google to type in your name. It just so happens that your Twitter profile shows up in the results from their search.

As Twitter is gaining more popularity by the day the person holding your fate in their hands clicks on your Twitter profile and starts looking around. They look to see who you are following, then they go and look to see who’s following you. They are suddenly horrified and embarrassed when four out of the 20 images listed on your first follower page contain images with x rated or other offensive content. Do you suppose that is going to have an effect on whether or not you get the job you need to keep your home from going into foreclosure? Is that really a risk you want to take?

Here’s another scenario. Let’s say your pastor or other spiritual leader in your life were to find you on Twitter one day. What is there impression going to be if they see offensive content in your Twitter profile and it looks like you’ve done nothing to manage it?

The hardcore Twitter users know that sometimes stuff shows up you need to delete, but the new Twitter user or even those who don’t use Twitter don’t know this. All they know is that they found you online and saw that you were associated with questionable people and material. Is that a rumor that you really wanted started in your name? Try explaining what they saw on your profile to the 9 year old who happens to find his/her school teacher, bus driver, lunch lady or Sunday School teacher online… good luck with that!

Bottom line is this friends, make sure you are keeping a tidy Twitter account, it’s of utmost importance! Until Twitter decides to do something about the garbage that infiltrates it every waking hour of the day, you have to… your reputation depends on it.

Have fun with Twitter and the social resources, but pay attention to what’s going on so you can keep yourself and your family safe! I’m already hearing horror stories that run along these lines from Internet marketers and friends, so protect yourself at all times.

Cheers!

Rex

How is your reputation in the social networks and media?

In the world of social marketing, reputation is everything! In the Ning networks, it’s even that much more important. The one thing that I used to really like about the world of Web 2.0 was the fact that it was very “self governing.” When people did something that didn’t fall within the guidelines of “social etiquette”, they heard about it. Sometimes they heard about it in a constructive manner, other times, no so constructive.

While I’m not an advocate of bashing people “who just don’t know any better,” the system “self governing” worked well for a long time. Unfortunately, bad marketing practices have just become accepted in many circles and, in most cases, you really have to mess up before you get kicked off and/or banned from a network. This is especially true on the Ning networks.

Not a day goes by when I don’t find a blog post that is nothing more than a hyped up title and a banner or image ad for the content. That is not a blog. A blog is a legitimate thought or information that, in many cases, is a benefit to the reader. Blogging correctly brings about the right response. It generate leads, traffic, sign ups and sales as relationships are built.

Just last week I received an e-mail from a Ning adminstrator who was furious about the fact that people are using the comment boards on other peoples’ profiles for nothing more than spamvertising. The unfortunate thing about the spamvertising that takes place on the social networks is that, in many cases, people do get limited results with it, so they think they are doing right.

That’s not the case. When you are using the social networks correctly, I guarantee that the results you are seeing via spamvertising will seem small in comparison to the right way of doing things.

Your reputation in the world of Web 2.0 is EVERYTHING! It takes one “foul” up in one Ning network to ruin you in the rest. If you’re like me, you belong to more than one of these, as do thousands of others. Thus, it’s vitally important that you protect your good name. The most powerful form of advertising is “word of mouth.” If you want people to speak highly of you, then make sure you are treating the profile’s of others with respect and decency.

For more information on how you can use the Ning network to generate leads, traffic, sign ups and sales, visit http://ning.rexharrislive.com