There has been a ton of chatter concerning the new FCC regulation governing the conduct of Internet marketers. Several websites have jumped all over this in an attempt to pull traffic and sell information concerning the changes and how to safe guard your business… this is not one of those blog posts.

Those who approach Internet marketing with a little common sense will not need to WORRY about the regulation governing what they can and can’t say in the subject line of e-mail based ad or sales letter, for example. Those who take the approach of honesty, integrity and truth, when it comes to building their business, will have be well on their way to being compliant.

If you have read over the rules (see links below) there is a general theme… JUST BE HONEST!

Instead of stressing over what you can and can’t do, when developing your marketing system, subject lines, sales letters, web pages, etc. focus on marketing to meet the needs of others based on the target market versus throwing out outlandish dollar amounts that people will make, every week, when they invest. We’ve all seen it… “Retire in 10 weeks on a $50 investment.” We all know that there is a better chance that someone will with the lottery. If people could really retire in 10 weeks on a $50 investment, then the U.S. economy would be turned around in no time.

It’s common sense and a willingness to do things right that are going to protect you. The FCC and the government are after the scammers. If you act like a scammer, in your marketing efforts, then you could draw attention that you don’t want.

You will find, as an Internet marketer, that when you do for others first, what comes around, goes around. One of my former mentors used to say it best… “Internet marketing is the art and science of empowering, communicating and building a relationship with someone based on THEIR needs, not mine or yours!”

A great method of marketing, that serves this very purpose, is to offer free, no obligation incentives to attract the traffic you need. Instead of creating hype and bull shit based content that we all know is a “crock”, take an advertising strategy (for example) that was worked for you, create a .pdf document and give it away! This is a great way to build a mailing list which will give you the opportunity to market open and honestly to a “willing” audience. Marketing in this way will help you gain trust and build a relationship with your subscribers.

Internet marketing, if it’s about anything, it’s about leadership. Those who are willing to step up, step out and lead people to the “promised land” are going to reap the rewards. There are too many people in this industry, calling themselves mentors and coaches, that have no idea how to lead once they develop a following. In fact (here’s a prime example)… a good friend of mine recently joined a business opportunity and marketing system that generated big excitement! The system was working, people were getting results and some of them were even making more money than they ever had before. Those who started the system became so overwhelmed by the demand for leadership (as it grew very fast) that they jumped ship and dumped the whole thing in my friends lap, leaving him to deal with the mess.

Yes, it’s important to know the rules concerning the new FCC regulations, buy those who are willing to make an adjustment to their character and do things correctly will have a whole lot less to worry about!

There are a couple of very good blogs that are discussing this topic in great deal… Blog 1 – Blog 2

Have a GREAT weekend!

Rex