As an avid fan of the advertising groups located on some of the Ning networks, I was elated to see a decent group show up on Facebook this week.  There are several Ning ad groups that have grown to a decent size, but this new group on Facebook is growing at an alarming rate… which mean a whole lot of traffic!  Question is, how to do you tap into that traffic source and funnel it in your direction.

When it comes to advertising online, subject lines, titles and headlines are the key that opens the door to your marketing system.  If you aren’t grabbing people’s attention with your subject lines, titles and headlines then it doesn’t matter what’s behind them… good, bad or otherwise.

As is the case in most of these group scenarios, the majority of the people using them are just blasting ads about business opportunities at one another.  This method of advertising is pretty much useless on any resource.

The real key to generating the traffic you need is to offer a GREAT incentive!  An incentive can be a free report, a blog post, e-book, audio or video of TREMENDOUS value that is actually going to benefit the reader in some way.  Your incentive should be created around your niche market if you are building a weight loss business, for example.

Once your incentive has been created and coordinated with your marketing system, it’s simply a matter of advertising the incentive.  Advertising your business opportunity directly, online, is an absolute no, no unless you have the advertising budget to utilize Google advertising or something similar.

Another reliable method of funneling traffic is to identify the target interest of the group you are using.  In this case we are talking about advertising groups so the target interest of this group is, of course, advertising.  Not quite rocket science, I know… but it never ceases to amaze me how many marketers get this wrong or miss it completely.

So, if I am working to target an advertising group and I want to use it as a traffic source to build a specific mailing list, it’s simply a matter of creating an incentive that will attract that target interest and expose them to what it is I am offering.

In this case, I have created a blog post as my incentive to share advertising strategies for advertising groups available in many of the social networks.  I have provided valuable information through a blog post which draws traffic in.  My advertising is then strategically placed to funnel that traffic into a couple of different directions, BUT, all of my ad links and all of my banners (with the exception of 1) are pointed to resources that will allow me to add to my mailing list and harvest a lead.

If you scroll down a few posts you will find my video entitled “The Money Is In The List” which talks specifically about marketing systems and how they work.  If you look on the lower right hand side of my blog you will find a free resource that teaches you how to niche target any market using Twitter.  In the upper right hand corner you will see a promo for E-mail Marketing Mastermind.  This is another resource I have created to teach people this same strategy using opt-in e-mail marketing resources.  You can get started with E-mail Marketing Mastermind for free as well.

The resources on this blog are here to help you build a bigger, better business so feel free to take advantage of this information.

… and to take advantage of this awesome new group on Facebook, click here!

Have a great day and God bless!

Rex