The greatest strength of the social networking resources available to us today is their ability to connect people. Their second greatest strength is their ability to connect with each other.
By simply linking up a few key social networking resources you can put yourself in position to generate the best quality (and quantity) of traffic you’ve ever experienced. The traffic is so good, in fact, that it can only be compared to the quality of the search engines (under high ranking key words and phrases, of course.)
Any Internet marketer (worth their salt) will tell you that “the money is in the list.” Any Internet marketer who actually knows what they are talking about will tell you that “the money is in the RESPONSIVE list.” Without a great mailing list, any Internet based business (especially that of MLM, affiliate program, etc.) is a failure waiting to happen. Here’s why…
*The average person will visit your site 3 to 7 times before making a decision to purchase your product or join your opportunity. If you have not captured them as a lead before they hit your website, the chances of them coming back (unless they bookmark your site) are slim. This is especially true in the case of affiliate or replicated sites. If someone visits an affiliate site (that you are promoting along side of hundreds that are identical) and you have captured the lead, many times you will lose that sale or sign up as they will eventually join on the site of someone else.
*A mailing list gives you the opportunity to build a relationship with your database. The best list is going to be one that trusts you. A list that trusts you will buy from you. Having a list like this allows you to continue the marketing process and lose less potential clients, customers or prospects. It allows you to continue the marketing process even though paid conversion hasn’t taken place yet.
*Using the social networking resources you can build a targeted, niche specific list by driving the RIGHT traffic. Twitter and Facebook are especially good for this, as can be MySpace.
Understanding this, it’s important to generate your traffic from the right resources. Developing a traffic funnel is the key to getting the RIGHT traffic. Because the social networks allow you to target niche specifically, this creates a traffic funnel unlike any you will generate using advertising resources (safe lists, traffic exchanges, classified sites, traffic generators, etc.)
When Twitter, Facebook, FriendFeed, Your Blog, MySpace and other resources are connected together, this allows you to use a resource like Ping.FM to drive large volumes of quality traffic to a capture system. As you will see by the graphic below, these resources are no joke when it comes to driving traffic and converting traffic to leads.
It is when this traffic is converted to leads that the conversion to sales, sign ups, etc. takes place.
The best place to start when it comes to driving niche specific traffic is Twitter. Twitter is the EASIEST social resource, there is, for building a niche specific based of followers for the purpose of generating targeted traffic. From there, add Facebook and MySpace to the mix, FriendFeed and then your blog, you have a recipe for an AWESOME traffic generator.
The details of my system are outlined in both Micro Blogging Muscle and Twitter Me This. Use the form on the right hand side of the site here to get your copy of Micro Blogging Muscle for free!
Cheers!
Rex


May 17th, 2009
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